Boost your Online Sales

 
 

Fine Tune your Catalog

Description


Odoo allows you to define Product Categories, use Attribute Search, focus on Promotions, and push best products to the top of your page in order to boost your sales.
 
 
  • Add other products to your catalog.
  • Assign Public categories to products. You can select several categories for one product.
  • Push your Star Product to the top of the page and enlarge the picture size.
  • Add a sale ribbon to inform visitors about a time-limited promotion. Change the price of the product too.
  • Customize your catalog interface to ease the shopping navigation (Customize menu item):
  •  
  1. Add an Add to Cart icon;
  2. Display Product Categories;
  3. Display Product Attributes.

 

Have a look at following instruction video:

 
 
 
 

 Or follow the cookbook instructions to assist you with the activities:

 
 
  • Sales app: configuration > website product catagories > create (create the different product categories you want. It is even possible to have subcategories by refering to a parent category
  • once you have defined all your categories, you need to assign products within categories.
  • sales > products > sales > website categories (hit edit first). A product is allowed to be in several categories if that makes sense
  • make sure your products have their categories set
  • move to the Website app (hit the 9 squares icon top left to get there)
  • click the "shop" first (else customize will not show the relevant options)
  • customize > product categories (to see to the left the product categories)
  • customize > add to cart (to have an add to cart on the product)
  • customize > attribute filters (to see product attribute filters to the left)
  • let's promote now a product. Go to the home of your shop with an overview of the products
  • hit edit
  • hover above a product tile
  • select customize
  • go to promote to push this product to the top
  • go to size if you want to increase the size of this promoted product
  • go to style if you want to add a sale ribbon

 

  •  

Activity step 5: Fine tune your catalog

 

 

 

 
  • Define public categories for a couple of your products
  • Activate those categories
  • Have an "add to cart" added to the products from the product catalogue
  • Have a usefull implementation of filters
  • Promote one product by pushing it to the top, and by displaying it larger
  • Have a sale ribbon
  •  


Customize to Maximize your Revenue: Cross-selling, Upselling, Comments

Description

Thanks to Cross-selling and Upselling efforts, you can increase your revenue by 30% (source:https://conversionxl.com/upselling-techniques)!
 

 

Note:

  • Cross-selling: selling a different, related or complementary product or service to a customer in order to increase the derived income (= trying to sell a different product).
  • Upselling: sales technique whereby you induce the customer to purchase an additional or more expensive product in an attempt to make a more profitable sale (= trying to sell more of the same product).
 
 
 

Have a look at following instruction video:

 
 

 

 Or follow the cookbook instructions:

 
  • Suggested product (or alternative product) will be shown at the bottumn of the product page you are looking it)
  • sales app > product > sales (tab) > (edit) suggested product (an choose of course the products you suggest - could be both for cross and upselling
 
  • An accessory product will be suggested as something extra to buy during the cart validation
  • product > accessory product > (edit) accessory product 
 
  • An optional product is suggest at the moment when you do "add chart". 
  • You need to install an extra component for the functionality (not an app, but an object which is an extension for an app)
  • In order to do that, go to the main screen (hit 9 squares icon top left)
  • setting > browse apps > (make sure not only the apps are visible, but also the objects) hit the x of the apps filter (top right next to the funnel filter symbolà
  • type in the search field next to the funnel "optional product". Install that component
  • Go back to the sales app
  • sales app > product > sales (tab) > (edit) optional product
 
 

Activity step 6: cross-selling & upselling

 

 
 
 
It’s up to you to play!
 
  • Add accessory products to your star product.
  • Add alternative products.
  • Install eCommerce Optional Products.
  • Add optional products.
  • Make those items visible on the product website page (from the*Customize* menu).
  • Add also the Comments.
  • Add the item to the cart, with optional & accessory products and take a screenshot of this to show this is working
 

 

Note:

 

 

 

  • Accessory products (Cross-selling): suggested in the cart validation page. The selection of accessory items to display is done by an internal algorithm focussing on their significance (number of references to this item from products added to cart, etc.). Those products are supposed to answer generic shoppers’ needs. To strengthen the selling effectiveness, we recommend to select items that can be complementary to the most common products added to the cart.
  • Optional products (Cross-selling): suggested at the moment the shopper adds a product to the cart. They should be complementary to the selected product. The purpose is to push the shopper to opt for a bundle of complementary items in order to improve his experience.
  • Alternative products (Upselling): alternatives which appear at the bottom of the website product page. Displaying these more expensive items aims to capture the shopper’s attention in order to induce him to spend more than expected.
 

Share Promotional Codes to Attract New Customers

Description


Promotional codes (or coupon codes) are known as an efficient means to encourage potential customers to give e-Commerce websites a try. Let’s see  how Odoo enables you to set it up in a few clicks... This section is tightly linked to the Pricelists section explained in the Sales Management section. Have a look at it if you have never heard about pricelists.

A promotional code you share through a marketing campaign can be linked to a pricelist.
 
 

Activity step 7: promotional codes

 

 
 
  • Set a promotional code in a new pricelist (i.e. Web Promotion Christmas) with a temporary version and a global discount rule.
  • Display the Coupon Code by ticking the Reduction Code from the Cart (Customize menu).
  • Then, test it as a new customer receiving this promotional code in a nice email.